Intel - The Component Branding Saga
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Examine the nature of the microprocessor market and the need for component branding, and Intel's strategic liaison with OEMs (the coop marketing strategy).
Marketing initiatives, global, microprocessor, industry leader, Intel, PC, branding game plan, Intel Inside, campaign.
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