Raymond - The Complete Man's Brand
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Examine the strategies employed by Raymond to establish itself as a major player in the ready-to-wear men's wear segment.
Marketing strategies, advertising, positioning, distribution, promotion, Indian textile, Raymond Ltd., flagship, Raymonds, ready-to-wear men's wear brands, Park Avenue, Parx, brand-building, advertising, market position, 2000
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