Raymond - The Complete Man's Brand

  
Case Studies in Business Marketing

ICMR HOME | ICMR Case Collection

To download Raymond - The Complete Man's Brand case study (Case Code: MKTG045) click on the button below, and select the case from the list of available cases:



Current Exchange Rates
INR 300.00 = USD ($),
                 = GBP (£),
                 = EURO (€)
Currency data courtesy coinmill.com
INR is INDIAN RUPEES (Rs.)

» Marketing Case Studies Collection
» Mini Cases on Marketing Management
» Micro Cases Studies on Marketing
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies

Google
Webicmrindia.org
My status


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Register for the IBSAT 2008 Bulletin & Application Form
Click Here




Case Details:

Price:
Case Code : MKTG045 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Brand Management
Case Length : 15 Pages
Period : 2002
Pub Date : 2003
Teaching Note : Not Available
Organization : Raymond India Ltd
Industry : Textiles and Apparel
Countries : India

Abstract:

The case examines the marketing strategies (including advertising, positioning, distribution and promotion) adopted by Indian textile major Raymond Ltd. for its flagship fabric brand Raymonds and its ready-to-wear men's wear brands Park Avenue and Parx. This case provides a detailed account of the company's brand-building strategies and the role of advertising in making a brand successful. It also examines the initiatives taken by the company to retain its market position in the early 2000s in light of the declining growth in the fabric market and increased competition in the ready-to-wear men's wear segment. The case explores the results and effectiveness of the changed marketing strategies.

Issues:

» Examine the strategies employed by Raymond to establish itself as a major player in the ready-to-wear men's wear segment.

Contents:

  Page No.
An Unexpected Change 1
Everybody Loves Raymond! 2
Creating The Complete Man 4
Going Beyond The Complete Man 5
The Role of Distribution 7
Problems & Future Prospects 8
Exhibits 10

Keywords:

Marketing strategies, advertising, positioning, distribution, promotion, Indian textile, Raymond Ltd., flagship, Raymonds, ready-to-wear men's wear brands, Park Avenue, Parx, brand-building, advertising, market position, 2000

Raymond - The Complete Man's Brand - Next Page>>

  

Case Studies Links:- Case Studies, Mini Case Studies, Micro Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Volumes.