Cavinkare's Innovative Marketing Strategies

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Cavinkare's Innovative Marketing Strategies case study (Case Code: MKTG092) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG092 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

Themes

NULL
Case Length : 15 Pages
Period : 1991-2004
Pub Date : 2004
Teaching Note : Not Available
Organization : CavinKare
Industry : FMCG
Countries : India

Abstract:

The case examines the evolution of a small regional player - CavinKare Pvt. Ltd., from a one-product company to a multi-product company with nation-wide presence in the fast moving consumer goods (FMCG) industry in India.

It discusses in detail the brand-building, promotion and distribution strategies adopted by CavinKare, which enabled its product brands to compete directly with market leaders such as HLL, P&G, Godrej and Henkel successfully.

The case traces the launch and growth of CavinKare's successful brands such as Chik, Nyle, Meera, Fairever and Spinz.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

It also discusses the company's brand extension efforts and takes a look at the company's entry into other segments of the Indian FMCG market in the early 21st century and critically analyses the rationale for this move. Finally, it explores the future of the company in the light of increasing competition in the FMCG market and its limited resources in comparison to FMCG majors such as HLL, P&G and Henkel.

Issues:

• Innovation, brand-building, pricing and promotion for the success of a product, Diversification

Contents:

Page No.
Cavinkare in the Food Business 1
Background Note 2
The Marketing Strategy 3
Brand Extensions & Business Diversification 7
The Future 9
Exhibits 12

Keywords:

CavinKare, FMCG Company, Marketing Mix, Pricing Strategy, Brand-building, Product Mix, Distribution Strategies, Brand Extensions, Business Diversification, Innovation, Rural Marketing

Cavinkare's Innovative Marketing Strategies - Next Page>>

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.