Cummins India - Consumer Driven Modularization Strategy
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Through its 'consumer driven modularization strategy,' Cummins came to be known as the provider of customized power solutions and achieved better revenues and profits in spite of the industry performing badly. The case highlights the importance of customization for industrial goods.
• Study the circumstances that prompted Cummins India adopt modularization strategy.
Cummins India Modularization Customization of Industrial Products Power Rental Business Power Gensets Industry in India Disruptive Management Practices Innovation
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