Harrah's CRM Strategy
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• Understand and appreciate the importance of customer focus and relationship building in a successful CRM program.
Harrah's,Customer Relationship Management,Total Rewards Program,Customer Loyalty,Business Intelligence,Data Warehousing,Contact Management,Cross-market Play,Decision Science Tools,COGNOS,SAS,Revenue Management,Customer Service
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