Haier's Marketing Strategies in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The case examines the marketing strategies of Haier in India and examines its expansion plans to achieve its goal of capturing 20% of the consumer durable market in India by 2010.
• Entry and expansion strategies of Haier in India.
Haier India, Marketing strategy, Marketing mix, Premium Pricing, Indian consumer durables market, Customization, Localization, Promotion, Distribution
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