Multi-Branding Strategy of Videocon Industries in the Consumer Durables Sector
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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• Multi-branding in consumer durables industry.
Videocon Industries, AB Electrolux, Electrolux Kelvinator Limited, Hyundai Electronics Limited, Multi-branding, LG, Samsung, Strategic Business Units, Joint Venture, Akai Electric Co. Ltd., Baron International, Kitchen Appliances India Ltd., Distribution Network, Mirc Electronics, Indian Consumer Durables Industry
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