IKEA's Global Marketing Strategy

  
Case Studies in Business Marketing

ICMR HOME | ICMR Case Collection

To download IKEA's Global Marketing Strategy case study (Case Code: MKTG119) click on the button below, and select the case from the list of available cases:



Current Exchange Rates
INR 400.00 = USD ($),
                 = GBP (£),
                 = EURO (€)
Currency data courtesy coinmill.com
INR is INDIAN RUPEES (Rs.)

» Marketing Case Studies Collection
» Mini Cases on Marketing Management
» Micro Cases Studies on Marketing
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies

Google
Webicmrindia.org
My status


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Register for the IBSAT 2008 Bulletin & Application Form
Click Here




Case Details:

Price:
Case Code : MKTG119 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

International Marketing
Case Length : 19 Pages
Period : 1998 - 2005
Pub Date : 2006
Teaching Note : Not Available
Organization : IKEA
Industry : Furniture Retail
Countries : Sweden, US and China

Abstract:

The case discusses the global marketing strategies of Sweden based furniture retailer IKEA. It illustrates how IKEA built a global brand and its localization strategies in markets including the US and China. The case also details the relationship IKEA had with its customers and details the company's promotional strategies in global markets. It ends with the challenges faced by IKEA in foreign markets.

Issues:

• Understand the role of branding for the success of a company

• Understand the factors that are responsible for creating a global brand image.

• Strategies adopted by IKEA to become successful globally.

Contents:

  Page No.
Introduction 1
About IKEA 2
Building the IKEA Brand 4
The Founder's Vision 4
Complete Shopping Experience 4
Localization in Global Markets 5
The IKEA Buzz 7
Promotional Strategies 8
The Controversies 10
Exhibits 13

Keywords:

IKEA, International Marketing, Global Cult Brand, IKEA's Culture, Founder's Vision, Shopping Experience, Localization, Do-it-yourself Assembly Concept, IKEA Buzz, Promotional Strategies

IKEA's Global Marketing Strategy - Next Page>>

Case Studies Links:- Case Studies, Mini Case Studies, Micro Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Volumes.