IKEA's Global Marketing Strategy
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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• Understand the role of branding for the success of a company
IKEA, International Marketing, Global Cult Brand, IKEA's Culture, Founder's Vision, Shopping Experience, Localization, Do-it-yourself Assembly Concept, IKEA Buzz, Promotional Strategies
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