The New 'Indian' Airlines
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
It explains the various measures taken up by IA with a view to fighting the fierce competition from private carriers especially the low-cost carriers. The case further discusses whether these measures are sufficient to take on the increasing competition from private players.
• Gain an understanding of marketing communication campaigns and their components.
Indian Airlines Limited, Logo, GoAir, Indian Airline Industry, Jet Airways, Air Sahara, Point-to-Point Fares, Kingfisher Airlines, Customer Service, Flexifares, Advance Purchase Excursion (APEX) Fares, Frequent Flier Programme, Air Deccan, Kingfisher Airlines, SpiceJet
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