Crisis Management at Bausch & Lomb - The 'ReNu Moistureloc' Controversy
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The company's critics felt that B&L had not handled the crisis well and was likely to pay the price for it in terms of loss of sales, loss of image, and lawsuits. However, there were others who pointed out that B&L was not all to blame because there was no clear link established between B&L's product and the infection.
» Understand the challenges faced by a company in managing a product crisis.
Bausch and Lomb, ReNu with MoistureLoc, Contact Lens Solution, Pharmaceuticals, Fungal eye infection, Fusarium keratitis, US Food and Drug Administration, U.S. Centers for Disease Control and Prevention, Brand Management, Crisis Management, Product recall, Consumer class action lawsuit, Alcon, Outbreak, Tylenol controversy
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