Lacoste's Marketing Strategies in the US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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The case shows how under the management of Robert Siegel, who joined as Lacoste USA's CEO in 2001, revived the brand and re-established it as a high-end fashion label in the US.
» To understand the importance of brand image for the success of apparel companies
Martha Stewart, Lacoste SA, Imclone Systems Incorporated, Kmart, Macy's, Martha Stewart Living, House Energy and Commerce Commission, Blueprint, Brand Revival, Securities fraud, Image Rebuilding, NBC, CBS, Entertaining, The Apprentice
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