Nike's "Joga Bonito" Marketing Campaign
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The case discusses the reasons that made Nike develop and launch this campaign and the competition it faced from Adidas. The case also discusses the reactions of fans and media analysts to the campaign.
» Understand the advertising and marketing strategies adopted by global athletic
footwear giants like Nike and Adidas to cash in on the popularity of the FIFA
Nike and Adidas, FIFA Football World Cup, Joga.com, Ambush Marketing, Official Sponsor, online social communities , marketing communication, Advertising, Brand Management, social-networking, digital media, Futsal, Sponsorships, Team Jersey, Team Kits, Puma
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