Harnessing the Power of Online Social Communities for Branding and Market Development
ICMR HOME | Case Studies Collection
While Tremors was an online community for
teenagers, Vocalpoint was an online community for moms. Though
these were controversial, both the online communities were very
effective in increasing the sales of P&G's products.
» Appreciate the importance of new and emerging media in view of the change in
environment, and media consumption behavior of the target audience
Nike Inc, Procter & Gamble, ABC Entertainment, Joga Bonito, Consumer behavior, Online community, Social networking, Ambush marketing, FIFA World Cup, Advertising , Creativity, Joga.com, Internet TV, Branding , Integrated marketing campaign, Tremor, Vocalpoint, Word-of-mouth marketing, Buzz marketing, Ethics, Advertising, The Lost Experience, Alternative reality game, Lifestyle brand, Cult brand
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