Harnessing the Power of Online Social Communities for Branding and Market Development
ICMR HOME | Case Studies Collection
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
While Tremors was an online community for
teenagers, Vocalpoint was an online community for moms. Though
these were controversial, both the online communities were very
effective in increasing the sales of P&G's products.
» Appreciate the importance of new and emerging media in view of the change in
environment, and media consumption behavior of the target audience
Nike Inc, Procter & Gamble, ABC Entertainment, Joga Bonito, Consumer behavior, Online community, Social networking, Ambush marketing, FIFA World Cup, Advertising , Creativity, Joga.com, Internet TV, Branding , Integrated marketing campaign, Tremor, Vocalpoint, Word-of-mouth marketing, Buzz marketing, Ethics, Advertising, The Lost Experience, Alternative reality game, Lifestyle brand, Cult brand
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Text Books, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|