Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The winner of the campaign would receive a
US$100,000 cash prize as start-up capital and other related
support from Microsoft and its partners to implement the winning
business idea. Microsoft also gave away OAE 2007 as a free
download on the IdeaWins.com website. The campaign generated a
lot of buzz among the target audience and succeeded in the
publicity of OAE 2007 and OAP 2007.
» Understand the issues and challenges faced by IT companies in targeting the
small and medium businesses market
Public relations, Microsoft Corporation, IdeaWins - The Ultimate Challenge, Google, Intuit Quickbooks, Information Technology, Small business, Strategy , Internet-based software, Unique selling proposition , Strategic shift, Buzz marketing, Loss leader strategy, Pull strategy, Branding , Search marketing, Innovation contest, Business model, Target marketing, Microsoft Office Accounting Express
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