Tourism Malaysia: Creating 'Brand Malaysia'
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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» To understand the importance of tourism as a source of revenue for a country
and to examine the efforts that go into making a country a sought after tourist
Malaysia, Malaysia Tourism Promotion Board, Tourism, Truly Asia Campaign, Visit Malaysia Year, Ecotourism, Meetings Tourism, Positioning, Southeast Asia
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