Avant Garden: Exploring Possibilities for Improving Revenue Management
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In the process of analysis, several issues pertaining to the timing of reservation of the rooms, and to each customer segment, etc., came up. She calculated the booking limits, protection levels, and overbooking limits for the different category of rooms based on 5 years of historic data on demand distribution, and sought to implement the new system in the hotel. However, there were still several other issues that remained a cause for concern.
» What yield management is and when it is appropriate.
Revenue management, Yield management, Customer segmentation, demand forecasting, booking limits, protection levels, overbooking, capacity management, discount allocation, duration control, supply control
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