Social Marketing: Times of India's 'Teach India' Campaign

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG251
Case Length : 20 Pages
Period : 2007-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : Times of India
Industry : Newspaper
Countries : India

To download Social Marketing: Times of India's 'Teach India' Campaign case study (Case Code: MKTG251) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies



Price:
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400+ Shipping & Handling Charges extra

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts Contd...

Great Social Marketing or Just a Marketing Gimmick?

Experts remained divided in their opinions regarding the 'Teach India' campaign. Some social activists commended the campaign for its noble cause and opined that TOI had adopted a genuine approach in initiating social changes in India which was more than just a marketing campaign. A volunteer of Teach India Joshua Immanuel, said, the "Teach India campaign had already brought many changes...

Looking Ahead

The success of the Teach India campaign in 2008 led to its revival in 2009. The registration process for the second phase of the campaign began in December 2008 and continued till February 2009.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The Teach For India program planned to cover smaller cities like Lucknow, Jaipur, and Ahmedabad, other than major metro cities. Starting with Mumbai and Pune, Teach For India recruited outstanding college graduates and young professionals, from all academic majors and careers, to teach for two years in under-resourced schools...

Exhibits

Exhibit I: Subsidiary Companies of Times Group
Exhibit II: World's Top Ten English Dailies (in terms of net sales)
Exhibit III: India vs. India Anthem
Exhibit IV: A Print Ad of Lead India Campaign
Exhibit V: A Print Ad of 'Teach India'
Exhibit VI: A Billboard Ad of Teach India Campaign
Exhibit VII: Schedule of 'Teach for India' Campaign


Custom Search
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.