Social Marketing: Times of India's 'Teach India' Campaign
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The 'Teach India' Campaign
Although the idea to launch the campaign was initiated in 2007, it took four months for TOI to develop the Teach India program. The campaign was launched on July 6, 2008. It was divided into two phases...
According to the Times Group, the 'Teach India' campaign created a lot of buzz and within three weeks of the program being launched in July 2008, a total of 88,710 people had responded. Of these, 55,035 applied for the program...
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