Amul - Evolution of Marketing Strategy
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In butter, cheese and saturated fats, Amul has remained the undisputed market leader since its inception in 1955, by offering quality products at competitive prices. In other categories, Amul has nullified its late mover disadvantage through aggressive pricing, better quality, innovative promotion, and superior distribution
Amul's marketing strategy, Gujarat Co-operative Milk Marketing Federation (GCMMF), Amul ice cream, Amul butter girl, Amul milk, Amul cheese, Varghese Kurien, Amul pricing strategy, Amul''s advertising strategy, Amul pizzas, Value for money, Three tier structure, India's largest food company
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