CavinKare - The Small 'Big' Company
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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The case discusses a start-ups' innovative marketing strategies to carve out a place for itself in a market dominated by multinationals like Unilever and Procter & Gamble.
CavinKare, Cosmetic industry, Chik shampoo, Fairever fairness cream, Nyle shampoo, Chinni Krishnan, Ranganathan, Cavin Plastics and Chemicals Private Limited (CPCPL), Packaging India Private Limited (PIPL), Trends in Vogue Pvt Limited, LimeLite, Spintz, Salons
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