Madonna - Two Decades of Successful Personality Marketing

Her music was for dancing and her vocal sound was girlish. Her songs were upbeat and titillating. She wore lots of bracelets and large crucifix earrings. By the time her second album, 'Like a Virgin', hit the stores in 1984, she had switched to a silk wedding dress with a belt buckle that read "Boy Toy."

She also wore her underwear as outerwear, starting a fashion craze. In a video for the song "Material Girl", Madonna dressed up as Marilyn Monroe and spoofed Monroe's infamous "Diamonds are a Girl's Best Friend" number from the movie 'Gentlemen Prefer Blondes'. The album sold 11 million copies.

who gained insight into Madonna's finances when one of his clients sued Madonna and Penn on assault charges. Madonna started a new fashion trend in 1984 with her unique look using rosaries and crosses as jewelry and black rubber typewriter bands as bracelets. Legions of adolescent girls mimicked her and a Madonna clothing store was opened in New York. In 2001, the "Material Mom" set off another huge fashion trend, this time with western wear - cowboy hats and mud-splattered jeans. By 1986, Madonna had completely shed the trampy sex kitten look and sound for a more old fashioned and feminine appearance. She began singing in a deeper, more serious voice. In a video from her third album, she wore honey-blonde hair and a demure flowered dress...