A Multimedia Experience in an Indian Village (Article)
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For students, this case is intended for use in MBA/ MS level programs as part of the finance/ development economics/ social entrepreneurship courses. This case is also suitable for use in Faculty Development Programs, and Executive Development Workshops catering to lending institutions/ government departments/ social entrepreneurs.
SML was a microfinance organization that had begun small, and had grown to become India’s largest microfinance company in just over a decade. Over the years, SML had empowered thousands of poor women in rural India, and improved their lives by providing micro-credit in the form of small uncollateralized loans, which these women used to set up micro-enterprises to become self-sufficient. SML helped the rural women to organize themselves into groups; each SML center usually had eight groups of five members each. While the loans were given to the individual members of the group, all the group (and center) members were collectively responsible for repaying the loan. Peer pressure and operational control ensured an almost 100% repayment record.
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