Spring Airlines: China's Low-cost Airline

 
Operations Management|Operations Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER085
Case Length : 27 Pages
Period : 2005-2009
Organization : Spring Airlines Ltd.
Pub Date : 2009
Teaching Note :Not Available
Countries : China
Industry : Aviation

To download Spring Airlines: China's Low-cost Airline case study (Case Code: OPER085) click on the button below, and select the case from the list of available cases:





Price:

For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Operations Case Studies
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

Background Note

The history of Spring dates back to 1994, when Spring International Travel Service (Spring International), a Shanghai-based travel agency set up in 1981, won the award for the best travel service provider in China...

Operating LLCs a Huge Challenge in China

Spring had its share of problems. Though the civil aviation industry in China had been growing at the fastest pace in the world, some experts felt that the environment in the country was not really suitable for LLCs (Refer to Exhibit I for a brief note on the Chinese aviation industry)...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Overcoming Obstacles

When Spring planned to enter the Chinese aviation market with its low-cost business model, the CAAC remained divided on several issues. One of the major obstacles faced by Spring was to convince the authorities on issues related to safety...

Pricing Controversy

In late 2006, Spring adopted an innovative way to promote its airline. The airline which sold tickets at 30 percent of the price of a full service airline (FSA), announced that it would sell 10 percent of its tickets at a promotional price of 1 RMB...

Succeeding Low Fares and by Keeping Costs Down

In 2007, the airline's net profit increased to 70 million RMB from 20 million RMB in 2006. The airline's passenger boarding was at 1.7 million with an average load factor of 95 percent...

Excerpts Contd...>>




Custom Search





Operations Management
ICMR Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.