Spring Airlines: China's Low-cost Airline
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When Spring planned to enter the Chinese aviation market with its low-cost business model, the CAAC remained divided on several issues. One of the major obstacles faced by Spring was to convince the authorities on issues related to safety...
In late 2006, Spring adopted an innovative way to promote its airline. The airline which sold tickets at 30 percent of the price of a full service airline (FSA), announced that it would sell 10 percent of its tickets at a promotional price of 1 RMB...
Succeeding Low Fares and by Keeping Costs Down
In 2007, the airline's net profit increased to 70 million RMB from 20 million RMB in 2006. The airline's passenger boarding was at 1.7 million with an average load factor of 95 percent...
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