Supply Chain Management at GCMMF
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"Amul is a supply chain which has taken the form of a cooperative association. It has developed the technology and methods to store surplus stocks of milk and dairy products in the form of powered milk and to reconstitute and distribute products made from the powered milk during seasons of the year when dairy farm yields fall below demand levels."1
- Ron Kopicki, Lead Private Sector Development Specialist, World Bank in 1999.
"Amul, the showcase for the cooperative sector in developing countries, encompasses the poor farmer with two buffaloes and world-class processing facilities and distribution system with a national and increasingly global reach."2
- CK Prahalad3 in The Fortune at the Bottom of the Pyramid.
And what was more remarkable was the fact that the milk that Parmar and others like her supplied and the products made from it, could eventually find their way to the shelves of Wal-Mart stores in the US as Amul (Anand Milk Union Limited) products. Amul, one of the most successful brands in India, was the brand name for the dairy products marketed by the Gujarat Co-operative Milk Marketing Federation (GCMMF).
1] "Government Support of Efficient Supply
Chains," at Regional Technical Workshop on Transport and Trade Facilitation
in Bangkok, in collaboration with the UN Economic and Social Commission for
Asia and the Pacific, April 19-21, 1999.
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