Channel Conflict at Apple

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG108
Case Length : 19 Pages
Period : 1976-2005
Pub Date : 2005
Teaching Note :Not Available
Organization : Apple Computer, Inc.
Industry : Computers
Countries : United States of America

To download Channel Conflict at Apple case study (Case Code: MKTG108) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

From Apple to Lisa and Macintosh

In 1980, Apple III was launched with eight applications, including a text and graphics feature. It was priced between US$4,340 and US$7,800, depending on the configuration. However, technical problems resulted in its temporary withdrawal from the market. The problems were rectified and Apple III was re-launched in 1981...

Exit of Jobs and the Decline of Apple

In the meanwhile, Jobs' management style attracted criticism from various quarters including the board of Apple. The board members were not happy with Jobs for spending most of the company resources on developing Macs...

Re-Entry of Jobs

In late 1996, Apple's CEO Gil Amelio (Gil) convinced Jobs to work as an 'informal advisor' at Apple, with no contractual commitments...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The Introduction of iPod

In October 2001, Apple forayed into the digital music market by launching iPod, a hard drive based music player. iPod had 5 GB of storage space that could hold around a thousand songs and was superior to all the contemporary flash memory -based players that could store only around 30 songs. It was smaller than most of the tape decks and used a 1.8" hard drive...

The Apple Online Store

Traditionally, Apple products were sold through a network of authorized Apple resellers, retail chains like Sears and Roebuck & Co (Sears), and a few large electronic resellers like MacMall, MacZone and Best Buy. Even corporate accounts were managed by these channel members. In mid-1997, Apple severed its relationship with Sears and Best Buy due to poor sales support. To increase its market share and sales, Apple opened a 24-hour online store called the Apple Store (http://www.apple.com/store), on November 10, 1997...

Apple Goes Retail

During the first half of 1999, Apple's efforts to make it big through its online store induced speculation on whether the company might soon open its physical stores to reduce the involvement of middlemen and give a boost to its sales...

Excerpts Contd...>>


Custom Search

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.