Sony's Battery Recall Fiasco
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Analyze the issues and challenges faced by large multinational corporations
with regard to handling a product safety crisis
Sony Energy Devices Corporation, Lithium-ion Battery Recall, Product Safety and Security, Crisis Management, Notebook PC Manufacturer, Dell Computers, Lenovo Group Limited IBM, Apple Inc, Public Relations, Brand Image , Matsushita Electric Industrial Co., Sanyo Electric Co., Ltd, United States Consumer Product Safety Commission, Customer Communication, Product Management
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