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E-Business
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Title : E-Business Textbook
Detailed Table of Contents
Pages : 512;
Paperback; 210 X 275 mm approx.
Price: Rs. 500;
Courier charges extra.
Available only in INDIA
Please allow 5 to 10 days for delivery.
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Traditional or brick-and-mortar businesses
are primarily product-centric, usually competing on the basis of product
differentiation and innovation. In contrast, e-businesses focus on customers and
adopt a customer-centric approach. In the traditional way of doing business,
companies manufactured products and customers purchased them. But now customers
are active participants in the product design process; in fact, they often
dictate terms to manufacturers and decide the features of products.
The increasing use of the electronic media to conduct business and government
transactions, and the increasing popularity of the Internet among individual
customers has forced organizations to digitize their operations. Emerging
e-business and mobile technologies and the greater availability of broadband
telecommunications have catalyzed their transformation into e-enabled
organizations.
E-Business helps students understand the fundamentals of conducting
business over the Internet and the concepts involved in providing excellent
service to customers. The book discusses how managers can improve the efficiency
of their business processes and make an e-business venture successful.
Transforming a traditional business into an e-business is not an easy task. The
book provides models and frameworks that will help managers make a smooth
transition to the digital era.
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Short Case Studies / Caselets