International Business and International Marketing
 

	Title : International Business and International Marketing Textbook Detailed Table of Contents Suggested Case Studies Pages : 328 Paperback; 210 X 275 mm approx. Price: Rs. 500; Courier charges extra. Available only in INDIA Please allow 5 to 10 days for delivery.
	Title : International Business and International Marketing Workbook Pages : 280; Paperback; 210 X 275 mm approx. Price: Rs. 500  ; Sample Caselets Sample Applied Theory Questions Sample Multiple Choice Questions ( Online Quiz) Courier charges extra. Available only in INDIA Please allow 5 to 10 days for delivery.

Companies operating in international markets function in a highly competitive environment and require strategies that differentiate their products and enhance their perceived value, while reducing production costs. Traditionally, many such companies have confined much of their value adding activities to their home countries.

Alternatively, they may duplicate some value chain activities such as production and sales and service in individual countries. Companies operating internationally face conflicting pressures. They need to offer their product at competitive prices, and at the same time, tailor it to suit local needs. To bring down prices, they may be forced to standardize the product and operate from a single location.

Customization of products to suit local preferences does not allow for standardization or location of the manufacturing unit in just one region. Customization raises a firm's operating costs. To cater to specific and special needs of local customers, the firm may have to set up similar facilities in several countries and modify product features.

Pressures from local competition for customization and price competition from international competitors with low-cost production bases pose a challenge to international companies. These companies have to choose between standardizing products, manufacturing at a low-cost location and passing the cost advantage to customers, and setting up plants in different countries for customizing products, regardless of the high costs that may be involved.

Such companies have to frame a strategy that strikes a balance between these conflicting demands. For example, when choosing a location, they have to consider various aspects like labour costs, tax rates, infrastructure, distribution systems, patent laws, suppliers and government support. They should also identify the extent to which customers are willing to pay for customization.

International Business & International Marketing discusses these and other similar challenges that arise when a company attempts to go beyond its home markets and compete globally.

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