Pages : 500; Paperback;
210 X 275 mm approx.
Pages : 282; Paperback;
210 X 275 mm approx, Sample Applied Theory Questions
Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Available only in INDIA
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All business activities should aim at recognizing and satisfying customer wants and needs effectively. A marketing program starts with idea generation for a product and ends only when customers’ wants have been completely satisfied. It might run well beyond the sale of the product, to ensure customer satisfaction and encourage repeat business.
Marketing Management helps students understand the marketing management process and the nature of strategic planning in a marketing organization.
It discusses different ways in which marketing programs can be developed and put into action. The book also examines different issues that companies face in the implementation of marketing programs.