Introduction to Quantitative Methods
The growing complexity and volatility of
the business environment has made decision making very difficult.
Decision-makers can no longer afford to make decisions that are based solely
on their experience and observation. Decisions need to be based on data that
show relationships, indicate trends, and show rates of change in the
relevant variables.
Quantitative methods help managers tackle the intricate and complex problems
of business and industry. These methods can be used to deploy resources
efficiently, project long-term capital requirements, forecast demand and
estimate customer preferences.
Quantitative methods provide an analytical and objective approach to
decision making. Introduction to Quantitative Methods helps students
understand, analyze and interpret the relationships between data.
The book also explains how various statistical and
programming tools and techniques can be used by practicing managers to carry out
analyses that will help them take appropriate decisions.
“Through and through the world is infested with quantity: To talk sense is to
talk quantities. It is no use saying the nation is large... How large? It is no
use saying radium is scarce... How scarce? You cannot evade quantity. You may
fly to poetry and music, and quantity and number will face you in your rhythms
and your octaves.”
From The World of Mathematics, J. R. Newman (ed.),
New York: Simon and Schuster, 1956.
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