Banning Liquor Surrogate Advertising

ADDITIONAL READINGS & REFERENCES:

1. Anuradha Raman, DD's Still High On Liquor Ad Revenue, Indian Express, September 30, 2000.
2. Ban on Liquor Ads: Boon or Doom?, www.indiainfoline.com, October 6, 2000.
3. Nivedita Mookerji, TV Channels Feel the Pinch of Loss of Liquor Ad Revenues, Financial Express, December 27, 2000.
4. Mookerji Nivedita, Liquor Companies Resort to ‘Socially-Responsible'Ads, Financial Express, January 6, 2001.
5. Raman Anuradha, I&B Sleuths are Monitoring Surrogate Ads for Objectionable Matter, Indian Express, January 7, 2001.
6. Raksha Hegde & Reeba Zachariah, Controlled Liquor Ads Could Hit Channels, Companies, www.rediff.com, May 2001.
7. Bhaskaran K Kavita, Liquor Majors Rework Marketing, Brand Promotion Strategies, www.expressindia.com, October 5, 2001.
8. Mookerji Nivedita and Gombar Vandana, Surrogate Ad Game: the Ball Is Now in Sports Ministry's Court, Financial Express, October 25, 2001.
9. Govt Tames Advertising's Crude Dudes, Financial Express, June 20, 2002.
10. Clamp-down on Surrogate Ads Likely, Economic Times, July 4, 2002.
11. Should Surrogate Advertisements Be Banned?, Economic Times, July 23, 2002.
12. Kaushik Neha and Subramanian Nithya, Liquor Cos Ask Channels to Take Off Surrogate Ads, The Hindu Business Line, August 9, 2002.
13. Govt Puts the Lid on Surrogate Ads, Economic Times, August 10, 2002.
14. Dey Sudipto, Surrogate Ads: Broadcasters for Self Regulation, Economic Times, August 13, 2002.
15. www.scatmag.com

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