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Teaching Note
UIDAIs Aadhaar Project: Challenges Ahead   Details

PROM013

Making of Aakash: The Worlds Cheapest Tablet   Details

PROM012

Decision Making Under Uncertainty and Risk   Details

PROM011

GMR`s Terminal 3 for Delhi Airport: A Successful Project Execution Model for Public-Private Partnership Initiatives?   Details

PROM010

Scheduling a Time-Constrained Project by Smoothing Resources Demand   Details

PROM009

Reducing Project Duration   Details

PROM008

The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris?   Details

PROM007

Danaher Business System: Lean Thinking and Strategy   Details

OPER108

Mango: Outsourcing of Non-core Activities to Keep up with Fashion   Details

OPER106

Waiting Line Management at Tirumala, Large Pilgrimage Centre in India   Details

OPER104

Modeling Strategic Decisions: The Case of Airlines in India   Details

OPER103

Supply Chain Management of PepsiCo   Details

OPER102

Cost of Quality – The Case of Suzlon’s Blade Recall   Details

OPER101

Capacity Planning at General Motors India   Details

OPER100

Facility Location of DHL: Selecting the Leipzig/Halle Site and Building Operations Facilities   Details

OPER099

Harley-Davidson`s Just-in-Time (JIT) Journey   Details

OPER098

Apple Inc.`s Returns Management Practices   Details

OPER097

Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands   Details

OPER096

Toyota Motor Company: Losing its Quality Edge?   Details

OPER095

Supply Chain Restructuring at Sainsbury’ Supermarkets Limited   Details

OPER094

Sakhalin-1 Project: Delivering Excellence in Project Execution   Details

OPER093

Supply Chain Management at Airbus - Implementing RFID Technology   Details

OPER092

Toyota: The Once-in-a-Century Challenge (French)   Details

OFBSTR362

The Betapharm Acquisition: DRL`s Inorganic Growth Strategy in Europe (French)   Details

OFBSTR249

Audi`s Marketing Strategies in India   Details

MKTG307

Honda`s Foray into the Mass Market in India   Details

MKTG306

Nestle`s Microdistribution Efforts to Serve the Low Income Consumers in Brazil   Details

MKTG305

Vespa`s Re-entry Strategies for the Indian Market   Details

MKTG304

Starbucks: Brewing Customer Experience through Social Media   Details

MKTG303

Hari Industries - The Dilemma of New Business Opportunity   Details

MKTG302

Apna Market: The Dilemma of Increasing Footfall   Details

MKTG301

QR Codes - A Boon or Bane for Indian Marketers?   Details

MKTG300

Ford Motor Company in India: Developing the Ford Figo   Details

MKTG299

Ford Motor Company in India: Marketing the Ford Figo   Details

MKTG298

Digital Marketing at Nike: From Communication to Dialogue   Details

MKTG297

Publix Super Market, Inc.: A Customer Service Leader   Details

MKTG296

Harley-Davidson: Customer-led Marketing to Revive a Cult Brand   Details

MKTG295

BMWS MARKETING STRATEGY IN INDIA   Details

MKTG294

Harley-Davidson: A Cult Brand Hit by Demographic Challenges   Details

MKTG293

Influencing Consumer Purchase Decisions: Campbell Soup’s Tryst with Neuromarketing   Details

MKTG292

BlackBerry in India: Losing its Premium Image?   Details

MKTG291

Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan   Details

MKTG290

Channel Strategies: Dell and Eureka Forbes   Details

MKTG289

McDonald`s McSpicy Marketing Campaign in India   Details

MKTG288

Cadbury Dairy Milk`s Advertising Campaigns in India   Details

MKTG287

Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum?   Details

MKTG286

Rebranding Union Bank of India   Details

MKTG285

Van Heusen Brand in India: Growth through Brand Extensions   Details

MKTG284

Louis Philippe: The Growth of a Super Brand in India   Details

MKTG283

Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy   Details

MKTG282

Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac   Details

MKTG280

Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead   Details

MKTG279

Assessment of Consumer Preferences   Details

MKTG278

Assessing Factors Affecting Customer Satisfaction   Details

MKTG277

Evaluation of Consumer Perceptions   Details

MKTG276

Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives   Details

MKTG275

Axe Detailer: Initiating a Change in Men`s Showering Behavior   Details

MKTG274

Aircel`s Promotional Strategy: Differentiating through Innovation   Details

MKTG273

Ambushing Adidas: Nike`s `Write the Future` Campaign   Details

MKTG272

Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing?   Details

MKTG271

Marketing McDonald`s in India   Details

MKTG270

Bajaj Auto Ltd`s Brand-Centric Strategy   Details

MKTG269

Identifying Consumer Preferences and Market Positioning of a New Product   Details

MKTG268

Android Vs iOS: Mobile Operating System Wars in 2010   Details

MKTG267

Identifying the Factors Affecting Sales   Details

MKTG266

100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World   Details

MKTG265

Apple`s iPad: Redefining the Tablet PC Industry?   Details

MKTG264

Unilever`s `Power Brands` Strategy   Details

MKTG263

McDonalds in France   Details

MKTG262

Redbox: Competing in the Movie Rental Market   Details

MKTG261

Assessing Consumer Brand Loyalty   Details

MKTG260

Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India   Details

MKTG259

GlaxoSmithKline`s New Sales Force Compensation System in the US   Details

MKTG258

Avant Garden: Exploring Possibilities for Improving Revenue Management   Details

MKTG257

Crisis Management at Toyota   Details

MKTG256

AMD s Consumer and Channel Marketing Initiatives   Details

MKTG255

Developing a Personal Selling Strategy   Details

MKTG254

The Disgruntled Customer   Details

MKTG253

Design Thinking and Innovation at IDEO   Details

MKTG252

Social Marketing: Times of India's 'Teach India' Campaign   Details

MKTG251

 

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