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Marketing Case Studies Contd...

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Tanishq - The Turnaround Story
The Siyaram Celebrity Endorsement Experience
Revamping Rasna - A Marketing Overhaul Saga
Ujala - The Supreme Whitener
The Nirma Story

Business Ethics Case Studies


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Ban on Tobacco Ads by the Government of India
The T-Series Story
The Napster Controversy
Coke - Ethical Issues
The Bhopal Gas Tragedy
The Firestone Tire Controversy
The Indian Liquor Industry Prohibition Story
The Reality TV Controversies
The Tata Tea/ULFA Story

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