Tata Indica - The Making Of The Small Car

QUESTIONS FOR DISCUSSION

1. Telco did not have the expertise either to design a car or to build an engine for it. In light of this fact, critically analyze the steps taken by the company to keep its product development costs low.

2. Discuss why the company decided to create a vendor-base from scratch for the smaller car and comment on how it developed its vendor base.

3. As an integrator of automobiles, Telco had to ensure that there was seamless flow across the supply chain. Explain how Telco managed its Supply chain.

ADDITIONAL READINGS & REFERENCES:

1. Karnani Roop, Depressing Stockpiles, Business India, September 8, 1997.
2. Karnani Roop, Bodhisatva Ganguli, The making of a small wonder, Business India, February 9, 1998.
3. Law Vivek and Murali Gopalan, Anderson Detailing Telco Supply Chain as tiered vendor system, Financial Express, January 15, 1999.
4. Karnani Roop, Driving themselves ahead, Business India, March 22, 1999.
5. Sridharan R, The transmutation of Telco, Business Today, December 7, 1999.
6. Venkatramani N, The outsourcing strategy, Business Today, December 7, 1999.

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