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The Indian Liquor Industry Prohibition Story

            

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EXHIBIT I
THE INDIAN LIQUOR MARKET

            

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MARKET SEGMENTS

Category  Share of market (%)  Growth (%)
Whisky  66  13
Gin  1  6
Rum  16  8
Brandy  16  4
Others  1  20
Total  100  -
  
REGION-WISE CONSUMPTION
 
Region  Mn cases – IMFL
Andhra Pradesh  15
Assam  1.7
Bengal  1.5
Bihar  2
Mumbai  2
Maharashtra  2
Delhi  2
Haryana  2
Punjab  2
Rajasthan  3
Tamilnadu  -


REGION-WISE GROWTH RATES (1999-00)

ADDITIONAL READINGS & REFERENCES:

1. Haines C Royal, History of prohibition, The Houston Post, June 30, 1922.
2. Al Capone to Gender Justice, the Times of India, March 31, 1997.
3. Behl Vinod, Surveys kick up row over prohibition in Haryana, www.rediff.com, July 12, 1997.
4. Madan Amman, In Praise of Prohibition (Well, sort of!), www.geocities.com, July 1997.
5. Zarabi Siddharth, Problems aplenty, but liquor industry marches on, www.expressindia.com, August 1, 1997.
6. Deming K Andrei, Overconsumption and its consequences, www.ceche.org, 1997.
7. Prohibition ends in Haryana, news6.thdo.bbc.co.uk, March 31, 1998.
8. Pushkarna Vijaya, Lifting the spirits, The Week, April 5, 1998.
9. Thakore Dilip, The prohibitive price of prohibition, www.rediff.com, April 20, 1998.
10. Joseph Ammu, Struggle for sustenance, Deccan Herald, June 29, 2001.
11. Bailur Sharad, Wines and spirits of India, www.escapingamerica.com, July 17, 2001.
12. Moorthy N Sathiya, 12 die after consuming illicit liquor in Tamil Nadu, www.rediff.com, September 8, 2001.
13. Moorthy N Sathiya, Hooch claims 21 lives in Madras, www.rediff.com, October 6, 2001.
14. Venkataramana N S, Liquor deaths, Financial Express, October 9, 2001.
15. 3 dead, 20 hospitalised in Tamil Nadu hooch tragedy, www.rediff.com, November 27, 2001.
16. TN hooch tragedy toll rises to 53, www.rediff.com, December 2, 2001.
17. Kanwar Kamlendra, Gujarat's Conflict-principle and practise, www.evishwagujarati.net Prohibition, www.darupiyo.com.
18. Wadhwa Rakesh, All bets are off, www.telegraphindia.com.
19. Frankl S William, Is Alcohol Good or Bad for the Heart?
20. Pennington Andrea, How Addiction Works.
21. www.growingaware.com.au
22. www.health.discovery.com
23. www.infoaging.org
24. www.dotexplaza.com


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