TISCO - The World's Most Cost-Effective Steel Plant

            

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Themes: Operational Restructuring
Period : 1980 - 2002
Organization : TISCO
Pub Date : 2002
Countries : India
Industry : Steel

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Case Code : OPER011
Case Length : 12 Pages
Price: Rs. 300;



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Background Note Contd...

By April 2001, TISCO had emerged as the world's lowest cost producer of steel. TISCO's operating cost at the 'hot metal' (liquid) stage was $75 per tonne. The company's cost per tonne of finished steel stood at $152 for the financial year ending March 2001.

The World Steel Dynamics (WSD)6, in a report stated, "Tata Steel is a 'world class' steel maker - the only in India - and one of the few companies in the world with such a standing. This view point is based on a variety of reasons such as low operating costs, special company culture, good profitability, etc." WSD identified 12 companies as World Class Steel Makers, and ranked them based on certain factors7 (Refer Table I). Analysts felt that TISCO's achievement of becoming the lowest cost producer of steel was mostly attributed to its implementation of TOP (Total Operational Performance), a program that focused on improving TISCO's operational practices and rationalizing procurement costs.

TABLE I
WSD's RANKING

Company

 Ranking

 Score

TISCO

 1

 131

Usinor (Russia)

 2

 129

Posco (Korea)

 3

 127

CSN (Brazil)

 4

 123

Baosteel (China)

 5

 121

China Steel (China)

 6

 119

Gerdau (Brazil)

 7

 118

Nucor (US)

 8

 116

Car-Tech

 9

 112

Nippon Steel (Japan)

 10

 111

Severstal (Russia)

 10

 111

Dofasco (US)

 11

 109

Source: www.tatasteel.com

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6] A renowned industry analyst firm based in the US.
7] Operating costs; ownership of low-cost ore and coal; favorable location for procuring raw materials; skilled and productive workforce; price paid for electricity; high quality and niche products; degree of 'pricing power' with large steel buyers; dominant in region; balance sheet; borrowed funds and equity on a favorable basis; management is experienced, aggressive, proactive; low legacy (retired worker) costs; ongoing cost cutting efforts; cost position of nearby competitors; owns downstream steel-using businesses; domestic market growth rate; proportion of domestic sales.