HP's Strategy and Operations under Carly Fiorina and Mark Hurd
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN042 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesCorporate Social Responsibility
Themes
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| Case Length |
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19 Pages |
| Period |
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1999-2006 |
| Pub Date |
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2006 |
| Teaching Note |
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Available |
| Organization |
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Hewlett
Packard Company |
| Industry |
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Computers and
Information Technology |
| Countries |
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USA |
Abstract:
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The case discusses about the changes Hewlett Packard Co. (HP)
underwent under the leadership of Carly Fiorina (Fiorina), who took over as the
company's CEO in 1999.
It talks about the various decisions taken by Fiorina, prominent among them
being the company's merger with Compaq Computer Corporation, which was one of
the reasons for its decline towards the early 2000s. The case then talks about
the measures taken by Mark V Hurd (Hurd), who replaced Fiorina as the company's
CEO in March 2005, to improve the financial conditions of the company. The case
also shows the difference between the management style adopted by Fiorina and
Hurd in running HP. |
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Issues:
» To understand the role of a CEO in running an information technology
company.
» To understand the impact of change in leadership on a company's
strategy.
» To study the impact of change in leadership style on organizational
culture.
Contents:
Keywords:
Michael Jackson, Celebrity Endorsement, King of Pop, Child
Molestation, Music Albums, Motown Records, Epic Records, Grammy Award, Lawsuits
against Jackson, Financial Crisis, Sony/ATV Music Catalog.
HP's Strategy and Operations under Carly Fiorina and Mark Hurd
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