| Air Canada: From One Crisis to Another |  | ICMR HOME | Case Studies CollectionOR
 Case Details:
 
 Case Code : BSTR069
 Case Length : 17 Pages
 Period : 2003
 Organization : Air Canada
 Pub Date : 2003
 Teaching Note :Not Available
 Countries : Canada
 Industry : Aviation
 
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 EXCERPTSAir Canada, CAI & ONEX - The Takeover DramaAir Canada offered to buy CAI's international business in August 1999. In the same month, Onex Corp. (Onex), along with its strategic partner American Airlines, offered to buy both Air Canada and CAI for US$1.8 billion and then merge the two airlines. 
	
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Air Canada offered to buy CAI's international business in August 1999. In the same month, Onex Corp. (Onex), along with its strategic partner American Airlines, offered to buy both Air Canada and CAI for US$1.8 billion and then merge the two airlines. Air Canada also accused Onex of attempting a hostile takeover. Following this, Air Canada increased the number of its outstanding shares through a shareholders rights plan, effectively doubling the price of any takeover offer. Air Canada also scheduled a special shareholders meeting to discuss Onex's offer on January 7, 2000. Onex considered Air Canada's actions 'disrespectful and arrogant' and took legal action against it, demanding that the meeting be rescheduled to an earlier date... |   
 |  Merger TraumasIn the months following the merger with CAI, Air Canada 
	faced a host of problems on the employee, customer and strategic fronts. 
	
		|  | The merger resulted in the addition of 16,000 
		employees of CAI 
	to Air Canada's employee base. Of its 40,000 employee base, around 10,000 
		were surplus (on account of duplicate positions). However, the company 
		could not lay off the excess workforce due to the terms of the merger 
		agreement. 
 All along, trade unions of both the companies had expressed their 
		displeasure over the deal, fearing lay-offs and wage cuts. Analysts too 
		felt that as the two airlines had been bitter competitors for many 
		decades, it would prove to be very difficult for the respective 
		workforces to establish harmonious working relationships...
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