Maseeha is an internationally recognized management case writer with 13 years of experience. She is currently Adjunct Research Faculty at CRC. She started her career in case writing in ICFAI in 2008 and has since then authored and co-authored about 300+ case studies, extensively in Marketing, Business Strategy, and CSR, and trained several case writers. Maseeha has won numerous global case writing awards from the Academy of Management (AOM), European Foundation for Management Development (EFMD), oikos International, John Molson School of Business (University of Concordia, Canada), and China Europe International Business School (CEIBS), and the Case Centre’s Outstanding Case Writer award. Many of her case studies have been published in global editions of management textbooks and journals. Prior to joining ICFAI, Maseeha worked as an instructional designer for Commlab, an e-learning company. She is an MBA from Osmania University.