Just In Case An e-newsletter of IBS Case Research Center

Given the criticality of case studies as a pedagogical tool in management education and research, a need was felt to publish a quarterly newsletter. A newsletter would be a window to the world of case writing, case learning and case teaching for both IBS faculty and external case method practitioners. After much deliberation, we decided to opt for an e-newsletter rather than a traditional newsletter. This was done considering the changing media consumption behavior of our target audience as well as for reasons of sustainability. We launched the e-newsletter named Just in! Case on 5-Feb 2019, to commemorate the first World Case Teaching Day. It is in a fully digital format. Just in! Case addresses the long-felt gap in identifying the right cases for internal as well as external stakeholders. It also aims at increasing the popularity of case method of learning for working professionals. Professionals can now have quick and easy access to CRC’s huge repository of award-winning and best-selling case studies. They will also be exposed to cases which are culturally diverse and socially relevant.

just-in-case

DEC 2024

Vol 5, Issue 01, DEC 2024

Jitesh Nair, a CRC Senior Faculty was awarded the ‘Best Research Idea Award’ for the idea titled, “Integrate Bharatiya Management Paradigms Into Contemporary Management Education: Developing An Effective Indic Case Study Framework Based On Nyaya Theory Of Knowledge” in a one -Day National-Level Research Symposium on "Unleashing Thoughts and Nurturing Ideas” on 29th April 2024, organized by Centre for Educational and Social Studies (CESS), Bengaluru (Recognised by ICSSR, Ministry of Education, Government of India, New Delhi) in Bengaluru.

FEB 2022

Vol 3, Issue 04, FEB 2022

We are happy to present the February 2022 edition of our e-newsletter – Just in! Case. In the Featured Case section

MAY 2022

Vol 4, Issue 02, MAy 2022

We are happy to present the May 2022 edition of our e-newsletter – Just in! Case. In the Featured Case section

DEC 2023

Vol 4, Issue 03, DEC 2022

We are happy to present the December 2022 edition of our e-newsletter – Just in! Case. In the Featured Case section

FEB 2021

Vol 3, Issue 01, Feb 2021

On the occasion of the #WorldCaseTeachingDay, we are happy to present the second anniversary issue of Just-in-Case! We provide information on our 2020 classic and bestselling cases. In 2020, IBS was the most successful Institute in terms of total number of worldwide bestselling cases, next only to Harvard Business School. Our first Featured Case, “Elizabeth Holmes and the Rise and Fall of Theranos Inc.” covers the dark side of entrepreneurship where an entrepreneur is found to have built up a US$ 9 billion company on the foundation of lies and deceit. The second Featured Case talks about how Sistema Biobolsa, a social enterprise in Mexico addressed several challenges that small and marginal farmers in Mexico and across the world faced. In the Perspectives section, we speak to Pierre Chandon, The L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD. We also present a talk by The Director of Case Research Center, Dr. Debapratim Purkayastha on Case Method for Teaching Excellence at the Indian Management Conclave in 2019. We hope you enjoy reading the anniversary issue and look forward to receiving feedback from you.

MAY 2021

Vol 3, Issue 02, May 2021

The doyen of case research and teaching is no longer with us. Prof (Dr) Debapratim Purkayastha passed away due to COVID-19 on May 07, 2021. In this edition of Just in! Case, we pay a tribute to the legend. Our Featured Case, SC Johnson and the Global Ocean Plastic Crisis, co-authored by Late Debapratim Purkayastha, has won the 2020 EFMD Case Award in the Corporate Social Responsibility category. In The Case Centre Awards and Competitions 2021, a case also co-authored by Late Debapratim Purkayastha has won the award in the Knowledge, Information and Communication Systems Management category. We provide information on our new and bestselling cases in Q4 FY21. In the Perspectives section, we speak to Michael M. Goldman, President of the North American Case Research Association and Editor-in-Chief, Emerging Markets Case Studies, Emerald Publishing. IBS CRC has won two awards in the EFMD Case Awards 2020. In addition to the win in the Corporate Social Responsibility category, it has also won the prize in the Family Business category. The case was co-authored by KBS Kumar and Indu Parepu.

NOV 2021

Vol 3, Issue 03, Aug 2021

We are happy to present the August 2021 edition of our e-newsletter – Just in! Case. In the Featured Case section, we present two cases: one on an FMCG major’s journey in putting sustainability at the core of its business strategy and the other on a banking major’s exit from its consumer business in India. We provide information on our recently published cases and bestselling cases in Q1 FY22. In the Perspectives section, we speak to Gina Grandy, Professor of Strategy & Leadership and Dean, Hill and Levene Schools of Business, University of Regina, Canada, and Editor of the Case Research Journal published by The North American Case Research Association. IBS CRC has won two awards in the 2021 E-PARCC Annual Teaching Case and Simulation Competition organized by The Program for the Advancement of Research on Conflict and Collaboration (PARCC) at the Syracuse University Maxwell School of Citizenship and Public Affairs, USA. One of our case studies was also a ‘Finalist’ in the 2021 Academy of Management Dark Side Case Competition.

FEB 2020

Vol 2, Issue 01, Feb 2020

On the occasion of the #WorldCaseTeachingDay, we are happy to present the first anniversary issue of Just-in-Case! In loving memory of our founder, Late. Mr. N J Yasaswy, we present to you excerpts from 8th N J Yasaswy Memorial Lecture on ‘Teaching Cases: Vision, Realisation and Impact’ delivered by Mr. Richard McCracken, Director, The Case Centre (TCC), UK. You can also listen to the complete speech on YouTube. ICFAI Business School (IBS) had a record year in 2019, where it emerged as the second most successful institute in terms of total number of worldwide bestsellers. IBS was the most featured institution in 2019, next only to Harvard Business School with 15 bestsellers. Dr. Debapratim Purkayastha, Dean – IBS CRC retained his place as the most featured author with 11 bestsellers! To celebrate #WorldCaseTeachingDay, we present to you a short video of a case class in progress at IBS Hyderabad. In the Perspectives section, we speak to Dr. S Raghunath - Chairperson, Centre for Corporate Governance and Citizenship, Professor of Strategy, IIM Bangalore and India Chapter Chair for the Academy of International Business. We hope you enjoy reading the anniversary issue.

MAY 2020

Vol 2, Issue 02, May 2020

In this issue of Just in! Case, we present to you information on our new and best-selling cases in Q4’FY20. ‘Domino’s Business Continuity Strategy during the COVID-19 Pandemic’ is one of the Featured Cases. In the Perspectives section, we speak to Dr. Vijaya Narapareddy, Associate Professor at Daniels College of Business, University of Denver. The outbreak of Covid-19 has forced business schools across the world to move their classes online. Adoption of active learning approaches such as using real-world cases can go a long way in keeping students engaged in online classes. You can choose from 6,000+ IBS cases to spice up your online classes. Happy to share that ICFAI Business School (IBS) Hyderabad has emerged as one of the world’s top case publishing schools. Ever since the prestigious Case Awards from The Case Center, UK went global in 2011, IBS has won 14 awards, next only to Harvard Business School and INSEAD. The Director of IBS Case Research Center, Dr. Debapratim Purkayastha has ten awards to his name. We hope you enjoy reading this issue and look forward to receiving feedback from you.

AUG 2020

Vol 2, Issue 03, Aug 2020

In this issue of Just in! Case, we provide information on our new and best-selling cases in Q1’FY21. “Amazon.com, Inc.: Tackling Challenges and Building Resilience amidst the Covid-19 Pandemic” is one of the Featured Cases. In the Perspectives section, we speak to Dr. Urs Muller, Associate Professor of Practice, SDA Bocconi and Affiliate Program Director, ESMT Berlin. Dr. Debapratim Purkayastha, Director, IBS Case Research Center, spoke to Republic TV on the case-based pedagogy followed at IBS Hyderabad and on the Case Research Center which is a Center of Excellence at IBS Hyderabad. Just in! Case spoke to Dr. Rajesh Srinivas Upadhyayula, Professor of Strategic Management at IIM Kozhikode on the importance of case studies in teaching the subjects of Strategy and Economics. Happy to share that ICFAI Business School (IBS) Hyderabad has won the 2019 EFMD Case Award in the ‘Finance and Banking’ category. IBS Hyderabad has also won awards in the prestigious Annual E-PARCC Teaching Case and Simulation Competition, organized by Maxwell School’s “Collaborative Governance Initiative”, Syracuse University, New York, USA, for the third consecutive year. We hope you enjoy reading this issue and look forward to receiving feedback from you.

NOV 2020

Vol 2, Issue 04, Nov 2020

In this issue of Just in! Case, we provide information on our new and bestselling cases in Q2’FY21. “Bose Corporation’s Competitive Advantages and its Shift to an Online-Only Model” is one of the Featured Cases. In the Perspectives section, we speak to Rebecca Morris, Professor of Strategic and International Management and Chair, Economics and Management Department at Westfield State University. In the Faculty Speak section, Venkata Siva Gabbita, Associate Professor in the Operations and IT area at IBS Hyderabad speaks about the importance of case method of teaching in the subjects of IT and Operations. The Director of Case Research Center, Dr. Debapratim Purkayastha is the #1 bestselling case author for the fifth consecutive year. According to the UK-based, The Case Centre’s press release, " Professor Purkayastha deserves huge congratulations for his continuing success and continuing enthusiasm for adopting innovative approaches to case writing.” We hope you enjoy reading this issue and look forward to receiving feedback from you.

FEB 2019

Vol 1, Issue 01, February 2019

On the occasion of the first World Case Teaching Day, we are happy to present the first edition of our e-newsletter. The case method of teaching and learning has inspired millions of teachers and students alike and we are proud to be associated with this powerful pedagogical tool! In the Perspective section, we speak to Lesley Symons about the scarcity of female protagonists in business case studies and her experience of writing a case. We also bring you the views of faculty, alumni and student about the importance of the case method. To make it easier for you to find the right case for your class, we provide useful information and statistics on our popular, best-selling and award-winning cases. Also read about our upcoming book on big data strategy. We hope you will enjoy reading our e-newsletter as much as we enjoyed presenting it to you.

MAY 2019

Vol 1, Issue 02, May 2019

In this issue of Just in! Case we present to you information on our new and best-selling cases for Q4 FY19 and award-winning cases. You can also read about our upcoming book on corporate sustainability. In the Perspective section, we speak to Dr. Helen Deresky, author of “International Management: Managing Across Borders and Cultures” about the 10th edition of the book currently being revised which will include ten case studies across different industries and geographies. Prof. Elizabeth Rose, Professor of International Business at Leeds University Business School visited CRC recently. She speaks about the encouraging environment for case writing at CRC and the award-winning graphic cases. We hope you enjoy reading this issue and look forward to receiving feedback from you.

AUG 2019

Vol 1, Issue 03, Aug 2019

In this issue of Just in! Case, we present to you information on our new and best-selling cases in Q1’FY20. In the Perspectives section, we speak to Jamie Rundle, an educator and academic at the Sheffield University Management School, UK, where he divides his time between teaching strategic management and researching dynamic organizational capabilities. Jamie shares his perspectives on why case method is popular in management education, teaching with cases, and what makes a good teaching case. This edition of Just in! Case also provides an overview on our new case compendium titled 'Chinese Tech Giants'. You can also know about our 'Marketing to Millennials: Insight Series' and get an overview of marketing Personal care products to millennials, the first report in this series.

NOV 2019

Vol 1, Issue 04, Nov 2019

In this issue of Just in! Case, we present to you information on our new and best-selling cases in Q2’FY20. In the Perspectives section, we speak to Todd Bridgman, Associate Professor of Organisational Behaviour in the School of Management at Victoria University of Wellington, New Zealand. Todd’s research interests lie at the intersection of management history, management education and critical management studies. The Dean of Case Research Center, Dr. Debapratim Purkayastha is the #1 bestselling case author for the fourth consecutive year out of more than 8,000 case authors worldwide. According to the UK-based, The Case Centre’s press release, “Debapratim Purkayastha makes it four years at the top of the bestselling case author tree. The ICFAI Business School Dean (Case Research Center) held on to his no.1 crown by selling over 21,000 copies in 2018/19.” This edition of Just in! Case also provides an overview on our new case compendium titled ‘Agritech: Shaping the Future of Agriculture’. We hope you enjoy reading this issue and look forward to receiving feedback from you.

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