Dr. Koti Vinod Babu is an accomplished case study writer with over two decades of combined industry and academic experience. He has completed a PhD in Marketing Management and has qualified for the National Eligibility Test (NET) in the Management discipline. His research interests include influencer marketing, consumer behavior, and digital marketing. Vinod has received multiple national and international recognitions for case writing, including awards from The Case Centre Awards & Competition, UK, the China Europe International Business School (CEIBS) Case Competition, the Dark Side Case Competition organized by the Academy of Management, US, the International Case Study Competition conducted by ICFAI Business School, and The Case for Women competition by Emerald Publishing. His work has been published in reputed publishing concerns such as The Case Journal. He also serves as a peer reviewer for The Case Journal and The Case Folio. Vinod has been associated with the marketing divisions of organizations such as Citibank and HDFC. His academic experience includes faculty positions in different management colleges. He is currently serving as Senior Faculty Associate at the IBS Case Research Center, Hyderabad.