Abstract

The case explores the reasons for the poor performance in, and the eventual exit of the French automobile company Peugeot from India. It discusses various problems faced by Peugeot and Premier Automobiles Ltd. (PAL), their joint venture partners, in their formative years. It played a major role in the joint venture company's failure and its eventual closure.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Indian passenger car market
• joint ventures
• problems in JVs.

Keywords

Poor performance, French automobile, Peugeot, India, Peugeot ,Premier Automobiles Ltd., PAL, joint venture partners, formative years