Abstract

The case examines the entry of private players in the FM radio market in India in the early 21st century. It discusses in detail the growth and decline of the radio industry in India. The case explores the reasons for the downfall of radio as a medium of communication and entertainment during the 1990s and discusses the future of radio broadcasting in the country in view of the entry of private players into the FM segment of the industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Indian radio industry, revival of an industry, entry of private players.

Keywords

Entry, private players, FM, radio market, India, 21st century, growth, radio industry, India, downfall, medium, communication,entertainment,1990, radio broadcasting, country, private players, FM