Bata India’s HR Problems
Details
Case Code:
CLBS008
Case Length:
3
Period:
Pub Date:
2004
Teaching Note:
NO
Price (Rs):
0
Organization:
Bata India
Industry:
Home Appliances & Consumer Products
Country:
India
Themes:
Crisis Management & Conflict,Human Capital, Organizational Design
Abstract
The caselet focuses on the HR problems faced by Bata India. Labor strife and the management’s inability to deal with it effectively has resulted in huge losses for the company.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Contents
Bata India’s HR Problems
For Bata, labor had always posed major problems. Strikes seemed to be a perennial
problem. Bata’s chronically restive factory at Batanagar had always been plagued by
labor strife. In 1992, the factory was closed for four and a half months. In 1995, Bata
entered into a 3-year bipartite agreement with the workers, represented by the then
10,000 strong Bata Mazdoor Union (BMU), which also had the West Bengal
government as a signatory.
It was in 1998, that the company for the first time signed another long-term bipartite
agreement with the unions without any disruption of work. Apprehensive about labor
problems spilling over to other units, the company entered into similar long-term
agreements with the unions at its manufacturing units at Bangalore and Faridabad.
On July 21, 1998, Weston, the managing director, was severely assaulted by four
workers at the company’s factory at Batanagar, while he was attending a business
meet. The incident occurred after a member of BMU, Arup Dutta, met Weston to
discuss the issue of the suspended employees. Dutta reportedly got into a verbal duel
with Weston, upon which the other workers began to shout slogans. When Weston
tried to leave the room the workers turned violent and assaulted him. This was the
second attack on an officer after Weston took charge of the company, the first one
being the assault on the chief welfare officer in 1996.
Soon after the incident, the management dismissed the three employees who were
involved in the violence. The employees involved accepted their dismissal letters but
subsequently provoked other workers to go in for a strike to protest the management’s
move. Workers at Batanagar went on a strike for two days following the incident. The
issue was much wider than that of the dismissal of three employees on grounds of
indiscipline. Stoppage of recruitment and continuous farming out of jobs had been
causing widespread resentment among employees for a long time.
In 1999, the Bata management in a bid to further cut costs announced the phasing out
of several welfare measures at its Batanagar Unit. Among the proposals was near total
withdrawal of management subsidies, canteen facilities, township maintenance,
electricity and health care schemes for the employees’ families. Other measures were
aimed at increasing productivity, reorganizing some departments and extending
working days for some essential services.
On March 8, 2000, a lockout was declared at Bata’s Peenya factory in Bangalore,
following a strike by its employee union. The new leadership of the union had refused
to abide by the wage agreement, which was to expire in August 2001. Following the
failure of its negotiations with the union, the management decided to go for a lock
out. Bata management was of the view that though it would have to bear the cost of
maintaining an idle plant (Rs. 3 million), the effect of the closures on sales and
production would be minimal as the footwear manufactured in the factory could be
shifted to the company’s other factories and associate manufacturers. The factory had
300 workers on its rolls and manufactured canvas and PVC footwear.
In July 2000, Bata lifted the lockout at the Peenya factory. However, some of the
workers opposed the company’s move to get an undertaking from the factory
employees to resume work. The employees demanded revocation of suspension
against 20 of their fellow employees. They also demanded that conditions such as
maintaining normal production schedule, conforming to standing orders and the
settlement in force should not be insisted upon.
In September 2000, Bata was again headed for a labour dispute when the BMU asked
the West Bengal government to intervene in what it perceived to be a downsizing
exercise being undertaken by the management. BMU justified this move by alleging that the management has increased outsourcing of products and also due to perceived
declining importance of the Batanagar unit. The union said that Bata has started
outsourcing the Power range of fully manufactured shoes from China, compared to
the earlier outsourcing of only assembly and sewing line job. The company’s
production of Hawai chappals at the Batanagar unit too had come down by 58% from
the weekly capacity of 0.144 million pairs. These steps had resulted in lower income
for the workers forcing them to approach the government for saving their interests.
Questions for Discussion:
1. Maintaining good industrial relations have always been a problem for Bata. Why?
How do you think Bata can maintain sound industrial relation practices?
2. In 1999, the Bata management in a bid to further cut costs announced phasing out
several welfare schemes at its Batanagar unit. Do you think it right to phase out
welfare schemes to cut costs? Give reasons for your answer?
Keywords
Recruitment, labor problems, labour dispute, industrial relations
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