Abstract

The case examines the various forces driving the integration of financial services and the increasing scope of banking services. It discusses the various options available before banks for increasing their range of services. The case throws light on the numerous advantages of bancassurance for banks and also examines the difficulties banks face when entering the field of bancassurance.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Discuss the forces driving the integration of financial services
• Analyze the advantages and disadvantages of bancassurance
• and Understand the increasing scope of financial services.

Keywords

Integration, financial services, increasing, scope, banking services, banks, range, services, bancassurance