Case Studies on Generic Strategies - Vol. I


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Case 01 ‘Aaj Tak'News Channel's Success Story

Case Studies on Generic Strategies - Vol. I

Case 02 Airbus - From Challenger to Leader
Case 03 Air Deccan - The First Low Cost Airline in India
Case 04 Avis - Still Trying Harder!
Case 05 Baskin-Robbins'Innovative Marketing
Case 06 BBC World in India

Case Studies on Generic Strategies - Vol. I
20 Case Studies
367 pages, Hardcover.
Indian orders: 2500 Rupees

Case 07 Bumrungrad's Global Services Marketing Strategy
Case 08 Coffee Parlours in India - Hotting Up
Case 09 Discovery Channel - Discovering India
Case 10 DoCoMo - The Japanese Wireless Telecom Leader Case Volumes Collection
Case 11 Easyjet - The 'Easy' Way to Succeed  
Case 12 Freeserve - The Pioneer in Free ISPs in Europe  
Case 13 Gateway - Implementing Innovative Strategies in the IT Industry  
Case 14 Jet Airways Story  
Case 15 JetBlue Airlines' Success Story  
Case 16 Jollibee - Fast-Food, The Filipino Way  
Case 17 PepsiCo's ‘Focus'Strategy  
Case 18 Ryanair - The 'Southwest' of European Airlines  
Case 19 The Failure of Zee's Sawaal Dus Crore Ka  
Case 20 Wal-Mart's Cost Leadership Strategy  

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