Abstract

The case gives an overview of the major social responsibility initiatives including environmental conservation and community welfare undertaken by Mexico based Cemex, one of the largest cement companies in the world. In more than 30 countries in which the company operated, Cemex had taken several steps to improve the quality of living of the people residing in the local communities. The case describes in detail, the Cemex’s ‘Patrimonio Hoy’ program introduced in Mexico, which aimed at fulfilling the housing needs of low income group in Mexico. Under the program, Cemex developed and delivered affordable building products and services to the poor people living in Mexican cities to construct their own houses.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Environmental Conservation
• Community Welfare, Patrimonio Hoy.

Keywords

Patrimonio Hoy programme, Sustainability reporting, Environmental conservation, Community welfare, Bottom of the pyramid, Cemex's code of ethics, Alternative fuel programme, Innovation in housing