Abstract

This case discusses the social and environmental initiatives taken by the US based hardware giant - HP. It discusses the vision of the founder David Packard, who believed that social and environment initiatives would in the long run result in the improvement of financial performance and a better corporate image for HP. The case details the activities undertaken by HP’s employees to improve the living conditions of the community in which the company operates. It discusses how HP aimed at creating a positive impact of its activities on the environment. The case ends by explaining how the company extended its CSR initiatives to its suppliers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Determine a company’s responsibility towards the community and the environment in which it operates
• and Understand how a company’s social and environment initiatives can contribute in enhancing the company’s corporate image.

Keywords

HP, Corporate Social Responsibility, Sustainability Reporting, Environmental Stewardship, Global Citizenship Framework, Community Management, Electronic Industry Code of Conduct, e-Inclusion Strategy, i-Community project at Kuppam, HP Microenterprise Acceleration Program, Design for Environment (DfE) program, Socially Responsible Investment, Corporate Responsibility Review, CSR Key Performance Indicators