Abstract

ITC is a major India-based conglomerate, with presence in Hotels, Specialty Papers, Apparel, Foods, Tobacco Products, etc. The case discusses the sustainability initiatives of the company. The company believed in the Triple Bottom Line philosophy, according to which the performance of a corporate entity should be judged not just on the basis of its financials, its environmental and social performance should be taken into account as well. The case details some of the environmental and community initiatives undertaken by ITC. The case also mentions some of the criticisms against the company’s sustainability initiatives.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the triple bottom line philosophy.: Learn about the environmental and community initiatives undertaken by ITC.: Know about some of the criticisms against ITC and the company’s responses to these criticisms.

Keywords

ITC Ltd., Sustainability, Triple Bottom Line, Corporate Social Responsibility, Social and community initiatives, Environmental initiatives, e-choupal