Abstract

Around mid-2006, Intel launched its community development program called the Intel World Ahead Program in Parintins, Brazil. The case discusses in detail the World Ahead Program which was to be implemented over a five-year period and was an endeavor to spread the benefits of Information Communication Technology across the developing or less developed regions in the world. It highlights Intel’s efforts in digitalizing Parintins in association with local partners and the benefits the city enjoyed as a consequence of the various initiatives undertaken by the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Learn about the importance of corporate social responsibility (CSR) of a global company in new market development and developing sustainable business.: Show the role played by NGOs and partners in increasing the effectiveness of CSR activities.: Show how

Keywords

Corporate social responsibility, CSR, Market development, Emerging markets, Information Communication Technology, Digital inclusion, Healthcare, Intel, AMD